Antrepo Take Minimalism to the Mass Market

International design studio and staunch ambassadors of minimalismAntrepo have been getting creative in the name of their design principles.

The firm have shone the torch of minimalism on a whole host of household brands, from Nutella to Nesquik, to illustrate the impact of the understated—in the way that many a designerly mind has dreamed about for decades. By visualising not one, but two stages of simplification, the guys at Antrepo illustrate just how much unnecessary visual bumpf we as consumers are subjected to.

Check out the Antrepo blog for more package purification.